Every year, Santa Claus makes a master list of which children have been naughty or nice in the preceding year, and rewards them accordingly. Our sibling publication, Consumer Reports, makes its own list of judgement, deciding whether companies, not individuals, have behaved themselves in the past year. The list isn’t an overall evaluation of the company’s products or practices, but a way to call out out specific examples of admirable or deplorable behavior from the last year. [More]
naughty or nice
All commercial businesses are in it to make a dollar, but they go about it in so many different ways. Some retailers (and airlines, banks, hotels, food services, etc.) see the customer as a money sponge from which they can — and should — wring every cent through consumer-antagonizing fees and policies. And on the other end of the spectrum are companies that keep their customers happy and coming back with policies that favor the consumer.
While Santa and his pointy-eared, non-union laborers toil away at the North Pole, the editors of our more famous sibling publication Consumer Reports have compared their notes on a wide variety of companies’ policies on everything from guarantees to fees to refunds and distilled it down to the best and worst of the lot in their first-ever Naughty & Nice Holiday Shopping List.