Discount chain Target has sponsored an IndyCar team for 27 years, one of the longest-running such sponsorships in all of sports. While it’s weird to see drivers with literal bullseyes on their backs, the partnership with Chip Ganassi Racing has led to lots of publicity and lots of wins. However, Target announced that it will end at the end of this season. [More]
A few weeks back, we told you how supporters of the Dogecoin virtual currency had banded together on Reddit in just a few days to raise enough money to sponsor NASCAR driver Josh Wise’s car. The car itself has finally been revealed and it is, well… it is. [More]
While Bitcoin gets all the headlines (and even a questionable magazine cover), it’s not the only cryptocurrency in existence. Dogecoin is a relative newcomer in the field, but it has enough fans on Reddit that they were able to raise funds to get the currency’s brand slapped on a NASCAR vehicle. [More]
Extended car warranty company US Fidelis already stopped selling new car service contracts and laid off over half of their staff at the end of 2009, and has now filed for Chapter 11 bankruptcy protection.
Tony Stewart is a NASCAR person. He likes Whoppers, so he endorses them. The concept of a celebrity liking the product they endorse is so alien to us that BK’s ad agency Crispin Porter + Bogusky is apparently planning to hook Mr. Stewart up to a lie detector on a live webcast and ask him if he really likes Whoppers.
With the potential demise of the Big Three auto companies looming on the horizon and a general exodus of advertisers from sponsorship deals, NASCAR may be in trouble.
The Federal Communications Commission and its benevolent overlord, Mr. Kevin Martin, recently spent $350,000 to sponsor a NASCAR team for 3 races. The “Digital TV Transition Ford” sponsored by the Federal Communications Commission crashed during its inaugural NASCAR race Sunday afternoon, says the WSJ.
AT&T submitted a mock-up of the paint scheme in January that kept the car’s orange paint scheme and Cingular’s logo on the hood. The only AT&T branding was its trademark blue and white globe on the quarter panels.
• Scientologists want to be backseat drivers at NASCAR. [CT]