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Ad Watchdog: T-Mobile Should Explain Better How ‘Ditch And Switch’ Payments Work

Ad Watchdog: T-Mobile Should Explain Better How ‘Ditch And Switch’ Payments Work

Mobile phone contracts as a business model are dying out, but there are still people under contract left out there, and T-Mobile wants to recruit them. Only an analysis by the National Advertising Review Board (NARB) shows that the carrier’s campaign aimed at these people, “Ditch and Switch,” advertises in a way that’s mostly true, but leaves a few important details out. [More]