MYHABIT

Amazon Stays On Trend, Closes Flash Sale Site Myhabit.com

Amazon Stays On Trend, Closes Flash Sale Site Myhabit.com

Flash sale fashion sites were a hot retail category during the recession, when high-end retailers had lots of inventory to get rid of. They proliferated, the bubble burst, with big players like Fab, Gilt, and Zulily all acquired by larger companies. Amazon started its own flash-sale site for fashion, MyHabit.com, in 2011 when the category was still growing, but announced that the site will close in May, just as Amazon is working to sell more of its own private-label and other brands’ clothing. [More]