The marketing for Bayer’s One A Day brand of multivitamins makes some very specific claims about what these products can do to improve a user’s health. But a new lawsuit brought against the over-the-counter drug giant argues that Bayer’s statements aren’t always backed up by the science necessary to make those claims. [More]
One A Day is a well-known brand of vitamins, but its name is just that. A name. A brand. Not dosage instructions. This caught Jeff by surprise, though, when he bought a bottle of the brand’s Vita-Crave gummy vitamins for adults. He opened the bottle to find it half full: pretty normal for bottles of pills and supplements, but still irksome. Then he noticed the instructions on the bottle: take two per day. Take two One A Day gummies. I see.
According to a recent study surveying over 60 different multivitamins, “there was almost no connection between price and quality.”
Multivitamins come in an array of packages like “Silver,” “Kids Chewables,” and “Schwarzenegger,” but it’s all marketing. Just buy the cheapest. They’re all the same, just in different colored boxes. That’s the advice Consumer Reports is dishing out after it tested 21 different kinds of multivitamins, and finding most were indistinguishable from one another, with two exceptions.