Everyone knows that when a movie trailer or poster is peppered with single-word review quotes — “Wow,” “Thrilling,” “Meh” — there’s usually a good reason why the full sentence from the reviews aren’t being quoted. But when you see something resembling a complete thought on a DVD box, you might be misled into thinking it accurately represents the reviewer’s opinion. [More]
The primary goal of a movie critic is not to sell movies, but to review them. Which seems like a simple enough idea, right? Apparently not simple enough for Scott Rudin and his fellow producers behind Inside Llewyn Davis, who not only took one of New York Times critic A.O. Scott’s tweets and turned it into an ad (which ran in the NYT itself), but edited out any mention of competing movies in doing so. Oof. [More]
Movie studio marketing departments like to present the image of prestige by plastering movie ads with quotes from rave reviews. The problem is, sometimes your movie is Transylmania, a film without a single positive review according to Rotten Tomatoes. That’s where so-called quote whores come in. Studios allegedly trade trips to promotional junkets and access to interviews with stars in exchange for positive quotes about terrible movies.