“Some things always come in quarts: milk, motor oil, and mayonnaise, for example. You don’t have to look at the net weight statement, because a quart is 32 ounces, and that is what you always get,” writes the MousePrint blog.
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Tide Downsizes, Charges Same Price
By 7.28.06
New boxes of Tide have 17 oz less than before, yet consumers are asked to pay the same amount. But is it really an outrage?
Our Friend, Hidden Fees
By 6.27.06
A new article in the Boston Globe explains why hidden fees work. You may have gotten that printer for free with your computer but you could be paying $1,500 in ink cartridges over the next four years.
Sic Crocodile Dundee on these Marketers
By 4.27.06
You’ll need a gator-skinning knife to slice through this hogwash.
Deceptive Mouseprint Advertising Given Boldface Exposure
By 4.19.06
The Mouseprint blog is dedicated to pointing out the hilarious juxtaposition between the the big bold print in ads and the sometimes completely contradictory caveats buried in the fine print.
