A businessman wants to launch a new website. Like a Christian Mingle or a JDate, its purpose is to let members of a particular religion find love with one another. In this case, the target is members of the Church of Jesus Christ of Latter-Day Saints, better known as Mormons. But he’s running into a snag with the name. When is a Mormon not a Mormon? When he’s a “Mormon®.”
Howard’s shiny new home security system came with an instructional DVD. Being one of those weird people who apparently reads the directions for his new purchases, he popped it in the DVD player to check it out. That’s when he found the disc menu for a different kind of edifying film entirely. It was an inspirational film about Easter distributed by the Church of Jesus Christ of Latter-Day Saints.