During this week’s Worldwide Developer Conference, Apple announced its new cloud storage service, the creatively named iCloud. To grossly oversimplify the matter, iCloud is an evolution of Apple’s three-year-old MobileMe service …except that iCloud doesn’t cost $99 per year. It will be free, unless you want to sync music between devices that you didn’t buy from iTunes. (That costs $25 per year.) Apple plans to kill MobileMe on June 30, 2012, and current members won’t have to pay to renew their subscriptions. That’s pretty great, unless you’re a subscriber who handed over a hundred bucks to renew just a few weeks ago.
You don’t have to believe everything customers say to you when you’re a customer service rep. You don’t even have to actually care. But if you can’t stop yourself from slipping in phrases like “not my problem” when you’re helping out a customer, maybe you need to try a different career. Like, say, parole officer.
This Best Buy coupon for free Apple software for students isn’t a very good deal after all—you can get educational discounts at the Apple store, and through September 15th you can get a free iPod Touch or Nano with your computer purchase. Our advice: skip Best Buy and go directly through Apple. (Thanks to Matt and yasth!)
Good news: Apple is extending MobileMe subscriptions by an additional 60 days to make up for the recent problems with the service. The extension applies to all subscribers with an active account as of August 19th. Apple granted a 30 day extension a few weeks ago.[InformationWeek]
It’s amazing that Apple doesn’t recognize this situation. This is an airplane that’s stuck on the runway for hours with no food or working bathroom. And the pilot doesn’t come on the P.A. system to tell the customers what the problem is, what’s being done to fix it, how much longer they might be stuck, and how he empathizes with their plight. Instead, he comes on once every three hours to repeat the same thing: “We apologize for the inconvenience.”