Back during last year’s Black Friday shopping frenzy, Khoi purchased a new smartphone that cost $50, with a rebate offer of a $50 Target gift card along with it. The rebate card was supposed to show up within two weeks. Six months later, he’s still waiting on that gift card, and he hasn’t exactly been sitting around twiddling his thumbs and waiting for Target to mail it. Finally, at the 6-month mark, he decided to take his dissatisfaction to the very tippity top, writing to Target’s CEO.
By June 1, 2011