There you are, searching for the perfect cheese dip recipe on your phone, and you think you’ve finally found the cheesiest of the cheesy. You click on the Google search result, excited, anticipating, ready to gain knowledge — and you’re faced with a plea to install that site’s app that covers your entire screen and forces you to find the tiny “X” to close out of the thing and move on with your life. Hate that? You might see it less often, as Google says sites that use those full-page app install ads will soon not be considered “mobile-friendly” sites. [More]
