If you’re using ad-blocking technology on your smartphone, you’re not alone. Some 2.5 million Americans are employing mobile browsers and other tech on their devices to avoid unwanted ads, but that’s nothing compared to the vast number of consumers blocking ads in China, India, and Indonesia. [More]
mobile advertising
Google Now Promoting Search Results For Sites With Fast-Loading Mobile Pages
By 2.24.16
Last fall, Google announced AMP — the Accelerated Mobile Pages project — in an effort to nudge content publishers to design mobile websites that load as quickly as possible. Now that a number of publishers have sped up their mobile sites, Google has begun tagging some search results that lead to faster pages. [More]
European Wireless Carriers Want To Block Customers From Seeing Ads On Smartphones
By 2.19.16
A growing number of people are choosing to use ad-blocking technology to prevent ads from loading on their smartphones, resulting in billions of dollars of unearned ad revenue by publishers. But what if the choice to block ads wasn’t yours, but was a network-wide ban on ads from your wireless carrier? [More]
