Mobile ads are horrible. They eat up too much data [link] and load slowly, resulting in a growing number of wireless users turning to ad-blockers. In an effort to improve the mobile browsing experience — and, oh yeah, protect its sizable stream of ad revenue — Google is looking to speed up load times for ads. [More]
While malware dressed in pornography’s clothing used to be the most tempting for smartphone users, it’s been overtaken recently by mobile ads, says one online security company in its latest report. Which means that either our big clumsy figures are accidentally hitting things or we’d rather look at ads than naked body parts. [More]
Earlier today, Facebook’s very own Mark Zuckerberg and the site’s other head honchos held a conference call with investors to discuss the company’s first earnings report since it went public back in May. Given the stock’s not-stellar performance and investors’ concerns about Facebook’s ability to actually, ya know… make money, the Zuck did his best to liven up spirits by saying the company is beefing up its mobile ad strategy. Which yes, means ads for Facebook users on their smartphones and tablets. Let the clogging begin.