In yet another example of how badly brands want to cater to — and get the business of — younger consumers, Tic Tac is introducing its first major product innovation in seven years: Flavors that change as they dissolve in your mouth, because millennials just cannot stand being bored, nope, not for one second. [More]
mints
Andes Struggles With Apparent Mint Shortage
By 3.1.10
Roger is annoyed that the package of Andes mints he bought is much larger than it needs to be. In fact, it looks suspiciously like the company is trying to convince the casual observer that there are more mints inside than there really are. I’m not sure how making a consumer feel disappointed about a candy purchase is good for repeat business, but maybe parent company Tootsie hopes you’ll eat a mint and forget the sadness. [More]
