You know what people love? Animals. If you’re looking to collect donations for charity, consider deploying a small, cute animal to attract attention and piles of cash. That’s what the Salvation Army in Wisconsin has done with Tinker the miniature horse. The bell-ringing equine attracts massive crowds, sells buttons with his photo on them, and can rake in $2,500 at a location that would normally collect $250 during a horse-free period.