It’s not uncommon when starting a new job to be assigned a mentor to help you learn the ropes. But when it comes to reaching and selling to the highly-coveted millennial market, the roles are being reversed.
Dollar stores and dollar-ish stores are growing in popularity, with shoppers choosing them over grocery and discount stores for household staples like food, and for fun stuff like party decorations. Young adults grew up with dollar stores, and also had our spending habits shaped by last decade’s recession. That’s why millennials are sticking with dollar stores…even when their income reaches hundreds of thousands of dollars. [More]
After years of guiding the company from the its suburban seat outside Chicago, McDonald’s says it’s moving headquarters to a trendy neighborhood in the city’s downtown, in an apparent effort to attract younger talent to its ranks. [More]
Would you allow a stranger to enter your house, rummage through your closets and cupboards if it meant that your next shopping experience might be better? That’s the idea behind Target’s latest initiative to change the way it gets to know customers. [More]
Getting a free turkey to serve proudly on your Thanksgiving table used to be a source of great excitement for shoppers in the holiday season, and an easy way for supermarkets to attract more customers (who then buy more stuff when they’re in the store). But nowadays there’s a new demographic on the block that everyone’s trying to please, and a free turkey just isn’t going to cut it. [More]
Retirement always feels like forever away when you’re in your early twenties. But for the young adults among the most recent cohort of college graduates, the age of retirement really is receding further and further into the distance than it is for their older peers. [More]
Teaching young adults responsibility — and showing them that responsibility can have financial benefits — pays off in the long run by cultivating a solid work ethic. That’s the thinking behind a new multi-company initiative spearheaded by Starbucks. [More]
The magic “M” word is making changes in the consumer world yet again: This time that all-consuming desire to reach millennials that we’ve seen everywhere from fast food to department stores has struck Whole Foods, prompting the company to announce a lower-cost chain designed especially to lure in the younger set. [More]
You there, with the bare lips and the TJ Maxx bag binge-watching Scandal online: Did you decide to skip Macy’s and head to an off-price store because you just couldn’t bear to tear yourself away from Netflix and put your face on that day? Macy’s CFO seems to think an aversion to lipstick and millennials’ love of digital content (among other things) is funneling customers away in favor of off-price stores and online shopping, leading to sagging sales. [More]
If you want to sell more groceries, stock food that people want to buy. That’s logical enough, and it’s Target’s new strategy to draw younger customers to its stores to buy food…and pick up everything else they need along the way to the checkout. Now the company is looking for an experienced grocery executive to help them ride the Greek yogurt and granola bar train to being cool again. [More]
Does McDonald’s need to try to change the world to win back its customers? Mickey D’s, still reeling from reporting its steepest monthly sales decline in 14 years, has been reaching out to ad agencies and media companies looking for advice on what kind of charitable partnership it can work up to help it connect better with its customers (specifically “millennials”), the Wall Street Journal reports, citing sources familiar with the matter.
Millennials, as a generation, are roughly defined as “anyone younger than the senior Consumerist staff.” They’ve been the subject of hand-wringing in the fast food industry as industry experts fret that the young people just aren’t interested in traditional fast food, instead preferring slightly classier quick-serve fare like Chipotle or Five Guys. Is this true? Maybe not. [More]
Millennials — those Americans currently between 18 and 29 years of age — never really lived in a world without debit cards, when the only way to make a non-cash purchase was to use a credit card or hope the store accepted personal checks. So it may come as little surprise to some that nearly two-thirds of the consumers in this age group don’t have a single credit card to their names. [More]
Grocery shopping used to be a rather easy experience: you’d look in the cupboard, make a list and drive to the store to collect your goods. Simple right? Well, times they are a changin’ and it’s millennials who are pushing the supermarket industry in new directions.. [More]
While it would be great for companies if all consumers agreed to go steady with just one of its suitors, choosing say, one fast food restaurant above all the rest and devoting themselves entirely to that relationship, that’s just not how it works. We consumers like to play the field, especially millennials, and that’s bad news for companies like McDonald’s. [More]
In news that is in no way shocking, millennials say they are overwhelmed by debt. [More]