Buying the naming rights for its hometown NFL team’s stadium put Sports Authority’s name in front of millions of football fans, but it also may have ultimately doomed the company. [More]
Mile High Stadium
Denver Broncos Hope To Not Play Another Season At Stadium Sponsored By Retailer That Doesn’t Exist
By 3.28.17
The Denver Broncos played all of the 2016 NFL season at Sports Authority Field, a stadium named for a retailer that went bankrupt a little more than a year ago. The 2017 season is still many months away, but the Sports Authority name still looms over the Broncos’ home turf. [More]
Broncos And Mile High Stadium Take Back Naming Rights From Sports Authority
By 8.19.16
While pocket knives and parkas flew off the shelves at Sports Authority’s going out of business sales, and foosball table, desk chairs, and iMacs flew out of its former headquarters building through Craigslist ads, one of the bankrupt company’s assets didn’t sell: the naming contract for the field where the Denver Broncos play, which the chain had bought in 2011. It’s now official: the team and the stadium district have agreed to terms and effectively bought back the rights from the defunct retailer. [More]
Denver Broncos Take Back Naming Rights Contract For Their Stadium
By 8.3.16
Sports Authority is dead. The store merchandise is mostly gone, and the iMacs and foosball tables have been cleared out of the former headquarters building. There’s one important thing left, though: the naming rights to the arena where the Denver Broncos play. The remaining years on the retailer’s contract were for sale as part of the intellectual property auction, and there were no takers. Even after two deadline extensions, no one was interested, so the stadium authority and the team have taken the rights back. [More]
Sports Authority Auction Draws No Bidders For Mile High Stadium Naming Rights
By 7.5.16
Dick’s Sporting Goods may have scooped up the Sports Authority name and 31 stores in the auction of the latter retailer’s assets last week, but it appears no one was interested in the naming rights to reigning Super Bowl champions Denver Broncos’ home stadium. [More]
