DirecTV President and CEO Mike White made good on his promise to help reader Daniel. We published Daniel’s Saturday evening e-mail exchange with Mr. White yesterday, and received an update on the situation. He received a full credit for the NFL Sunday Ticket package that was renewed this season without his permission.
Daniel’s problem was very simple. He is a DirecTV customer, and subscribed to the satellite provider’s NFL Sunday Ticket package of football awesomeness. He decided not to renew this year, then discovered that DirecTV had already helpfully renewed the package for him. He wasn’t happy, and sent out an executive e-mail carpet bomb to a nice selection of executives. Who answered him, within an hour and a half on a Saturday? President and CEO Mike White.