In a further attempt to shed its image as a place where rippling six-packs and bronzed bodies go to commune with the hot powers that be, Abercrombie & Fitch is doing away with its policy on having only super hot sales associates in its stores, opening up its doors to anyone with a dream of selling khaki cargo shorts and pre-ripped jeans.
This week, Bloomberg Businessweek asks the question: can Abercrombie & Fitch be saved? Now that the retailer is losing sales, it has removed logos from its clothing, introduced the color black, and started selling some clothes above women’s size 10. (Mostly online, of course.) Is that enough to save the company, which for years was controlled by a CEO who saw himself, at age 70, as exactly like his 25-year-old ideal customers? [More]
In life, like in high school, sometimes even the cool kids have to leave the inner circle [cue end of voiceover]: Abercrombie’s chief executive Mike “We Only Want Attractive Kids Wearing Our Clothes” Jeffries is stepping down from the company’s CEO spot. [More]
So Abercrombie & Fitch CEO Mike “Gary Busey Is My Spirit Animal” Jeffries doesn’t want to sell XL or XXL sizes for women? That’s fine. But his investors are also against extra large things, in the form of a shareholder vote against the company’s proposed extra large pay package it wanted to give Jeffries. [More]
Abercrombie & Fitch’s top executive/Gary Busey doppelgänger Mike Jeffries lobbed a “Sorry (not sorry) you don’t like my comments about thin, cool people wearing our clothes” non-apology last week, and now the company is kinda sorta trying to take that mea culpa a bit further. Executives met with a group from the National Eating Disorder Association and members of America the Beautiful Teen Empowerment Series to discuss how it can be more diverse and said it regrets the offense it caused.
Abercrombie CEO Sorry That People Didn’t Like When He Said Plus-Size People Don’t Belong In His Clothes
A couple weeks back, the Internet found more reasons to hate Abercrombie & Fitch after people resurrected a 2006 interview in which CEO Mike Jeffries said his company deliberately avoids selling to the “not-so-cool kids,” which was his way of referring to people who aren’t skinny. Now Jeffries is apologizing, not for what he said, but really just because people are upset about it. [More]