memo to the head office

How To Treat Your Customers Like Human Beings

How To Treat Your Customers Like Human Beings

We usually prefer to help you find out how to be a better consumer, get better service from companies and avoid the myriad traps that dot the shopping landscape. Sometimes, though, it’s not a bad idea to tell companies what they need to do to keep you coming back, which is what Chris Morran did in a guest column published today in AdAge. Our first tip: Stop being such a jerk.

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