As a single person with a small appetite and an odd schedule, I eat a lot of frozen meals. I’m fond of the Healthy Choice Cafe Steamers line with the built-in colander basket thingies. A few weeks ago, I noticed that some of these meals had been branded as “Top Chef-inspired” and some hadn’t, even though the dishes were the same exact ones I remembered from before. Or were they?
Best Buy has rolled out its plans for the holiday season with a new study on “consumer behavior and the emergence of new social connections.” The upshot: Best Buy has discovered social networking, and has declared that it is “the consumer advocate in consumer electronics” because it helps people “find solutions for their needs and help them better understand the possibilities of all that we offer.” Gee, thanks, Best Buy!
If you’ve spent enough time on the Internet without good ad-blocking software, you’ve probably seen the odd-looking fellow on the left. He’s clearly the product of either a very polluted gene pool or a graphic designer with an odd imagination. But why has he become a mascot for mortgage refinancing and other financial products? MainStreet’s Michael Schreiber decided to find out.