Given McDonald’s love of selling breakfast, and its even deeper affection for trademarking anything even vaguely food-related starting with “Mc,” it’s surprising to learn that the company is just now getting around to trying to stake its claim on the phrase, “McBrunch.” But the real question is: Does this mean a real brunch menu is on the way from McDonald’s? [More]
Fans of the Mc10:35 — that combo burger/McMuffin sandwich that McDonald’s customers can only make when ordering during the change-over between the breakfast and lunch menus — may have to rename their favorite fast food item. The Golden Arches says it is indeed considering the possibility of extending the hours it serves breakfast to customers. [More]
I do most of my writing between 2 A.M. and 5 A.M. Even if I wanted to, I couldn’t drive over to the nearest 24-hour McDonald’s and order up an Egg McMuffin or a breakfast burrito right now. Breakfast food in the most wee hours of the morning? Who could imagine such a wondrous thing? McDonald’s, of course. They’re currently testing out very, very early breakfast service at their 24-hour locations in Ohio.