The Church of the Customer Blog — a site we don’t link nearly as much as we read it — has an excellent vivisection of a negative WoM campaign, using our own favorite AOL canceler Vincent Ferrari as their still writhing subject:
matt lauer
AOL Canceler on Today Show
Vincent Ferrari showed up on the Today Show for a little morning chat with Matt Lauer. Props to NBC for playing a huge chunk of the conversation, which we haven’t seen done in other media outlets. Of course, they do cut out the part in the call where Vincent says, “you’re annoying the shit out of me” but that’s the breaks of prime time. Matt seems amused and befuddled at Vincent’s affair, guess the networks have decided to sympathise with the little guy on this one.