mascot rollback

Walmart Brings Back Smiley Face Mascot, Had Emojis Before Emojis Were Cool

Walmart Brings Back Smiley Face Mascot, Had Emojis Before Emojis Were Cool

Do you remember Walmart’s ’90s ads featuring the animated smiley face character? According to the company, the character first appeared in stores over 25 years ago, and later as an animated character in TV ads. Perhaps capitalizing on the popularity of emojis, the mega-chain is bringing Smiley back in its marketing after a 10-year absence. [More]