Earlier this year, John Oliver thrust Philip Morris International — the New York-based cigarette giant that markets Marlboro and other brands in hundreds of countries outside the U.S. — into the spotlight for its questionable legal efforts to delay and block tobacco regulation around the globe. And this morning, the company used copyright claims to have videos posted by critics of Marlboro removed from the Internet. [More]
The wife of an actor who appeared in “Marlboro man” cigarette ads and billboards has confirmed that her husband recently died at the age of 72 from respiratory failure due to chronic obstructive pulmonary disease (COPD), meaning he is at least the third Marlboro man to pass away from a smoking-related cause. [More]
For five years, the people at BrandZ (you know they’re in branding because of the “Z”) have been evaluating customer opinion and awareness of various global brands, and then putting a dollar value on that evaluation for their annual Top 100 Most Valuable Global Brands report. Here are the top 10 brands on the BrandZ list.