marketing

Just Because Your Electric Toothbrush Makes A Lot Of Noise Doesn’t Mean It’s Effective

Just Because Your Electric Toothbrush Makes A Lot Of Noise Doesn’t Mean It’s Effective

Much like the never-ending game of oneupmanship in the razor industry, makers of toothbrushes are constantly touting unique features that promise to make your teeth that much whiter and brighter than the competition. But now one ad industry watchdog is calling foul on a commercial that implies a noisy toothbrush is somehow more effective at cleaning your chompers. [More]

jbjelloid

Adidas Sorry About That “You Survived Boston Marathon” Email

While finishing any marathon is a feat worthy of a high-five, it’s not a good idea to sound like you’re making light of a terrorist attack that left three dead and hundreds injured. [More]

This Burger King Ad Forces Your Google Home Device To Tell You About Whoppers

This Burger King Ad Forces Your Google Home Device To Tell You About Whoppers

You might think you’re the master of your own home, controlling all the internet-connected devices within it and bending them to your will with the touch of a button or an uttered command. But Burger King is trying to sneak into your home through the TV with a new ad that tries to trigger the voice-activated Google Home. [More]

Feds Say Invention Marketing Firm Used Bogus Testimonials, Threatened To Sue Clients

Feds Say Invention Marketing Firm Used Bogus Testimonials, Threatened To Sue Clients

Getting your awesome invention from scribble to prototype to store shelves is often no simple task, but one company that promised to help amateur inventors patent and market their creation has been shut down by a federal court after being accused of bilking millions of dollars from its clients.  [More]

Mark Zuckerberg

Facebook Promises To Quit Snooping On Private Messages For Ad-Targeting Purposes

More than three years after a group of Facebook users sued the social media network, claiming that it was sharing links sent in private messages with marketing companies in order to boost its ad revenue, The Zuck’s company has agreed to stop eavesdropping on those communications. [More]

Kona Brewing Accused Of Misleading People Looking For Hawaiian Beer

Kona Brewing Accused Of Misleading People Looking For Hawaiian Beer

What do the words “Liquid Aloha” bring to mind? Swaying grass skirts and leis, or the frigid New England coast? You’re likely thinking more “Hawaii” and less “New Hampshire,” which is why two beer drinkers are suing the parent company of Kona Brewing Co., accusing it of misleading consumers into thinking they’re swilling Hawaiian beer when it’s actually made thousands of miles away. [More]

Pizza Hut

Here Are Your Discounts, Freebies, And Bagels To Celebrate National Pizza Day

What are your plans for National Pizza Day? What, you didn’t know that today was National Pizza Day? We can’t blame you, actually, but the non-event means that restaurants, rest stops, and even Amazon’s Alexa-powered devices have special promotions and deals going on that are meant to move more pizza. [More]

Ryan Dearth

Marijuana Companies Trading Stoner Slang For Mainstream Branding

Have trouble asking for an ounce of Purple Kush or Atomic Haze without feeling like the kind of stoner who would brag to his baked buddies about scoring some dank bud? Don’t worry, corporate branding is coming to save the day with acceptably bland product names. [More]

Thomas Hawk

Feds Bring Criminal Charges Against 6 Volkswagen Executives

In a rare instance of criminal charges being brought against executives at one of the world’s largest car companies, federal authorities have indicted six Volkswagen employees involved in the decade-long “Dieselgate” scandal and cover-up.  [More]

Josh Bassett

Woman Sues Chipotle For $2.2 Billion Over A Photograph

If you walked into a restaurant and saw yourself in a photo on the wall, maybe you’d be flattered, or perhaps slightly embarrassed if it’s not a great likeness. You also might not really care. One California woman has had a bit of an extreme reaction to seeing herself on the wall at Chipotle, and is suing the company for $2.2 billion. [More]

Facebook

Facebook Discovers, Improves Another Ad Metrics Problem

Facebook makes money from monetizing your political arguments with your former roommate’s great-aunt, and advertisers want statistics that show what they’re getting for their ad dollars. That’s why it’s of note that Facebook recently told advertisers that it’s been overestimating how many people a given ad is going to reach. [More]

KogeLiz

Bristol-Myers Squibb Agrees To Pay $19.5M Over Improper Marketing Of Medication

Prescription medication, when used properly and safely, can provide needed relief to consumers suffering a wide range of illnesses or physical conditions. However, those medications must be marketed and advertised properly. That apparently wasn’t the case for a antipsychotic prescription drug manufactured Bristol-Myers Squibb (BMS). As a result, the company has agreed to pay $19.5 million in a settlement with 42 states and the District of Columbia.  [More]

Mike Mozart

Surgeon General: E-Cigarette Use By Young Consumers Is A “Major Public Health Threat”

Months after the Food & Drug Administration finalized rules that treat e-cigarettes like traditional cigarettes and cigars, including banning the sale to minors, a new report from the U.S. Surgeon General suggests the regulations may be too little too late, as use of the alternative tobacco products has skyrocketed among younger consumers, posing a public health threat. [More]

Facebook

Facebook Says It Found More Mistakes In Metrics Reported To Advertisers

So, remember that whole thing about Facebook mistakenly telling advertisers for two years that users were watching videos much longer than they actually were? It turns out that wasn’t the only advertising metric the social media company got wrong. [More]

Patrick

Walmart Sued For Selling Mislabeled Welspun Egyptian Cotton Sheets

Two months after textile manufacturer Welspun was sued for allegedly fraudulently labeling its bedding as premium Egyptian cotton, Walmart — which sold and then pulled the products — is facing a lawsuit of its own. [More]

Skincare Marketers Barred Over Deceptive Marketing and Billing Practices

Skincare Marketers Barred Over Deceptive Marketing and Billing Practices

A year after federal regulators received a court order temporarily shutting down a group of marketers allegedly using deceptive online “risk-free trials” to entice customers into buying skincare products, the agency officially received orders barring the companies and their operators from using the deceptive tactics to promote their products.  [More]

Saechang

Why Is It So Hard To See What’s Inside The “Black Box” Determining What Prices You Get Online?

You’re a savvy shopper, a well-educated consumer. You know to shop around to look for the best price on something before you fork over your cash. And after doing all your homework, you find out from Facebook that a friend on the other side of the country got the same item from the same website for less than you just paid. Why? How? Because an algorithm decided how much each of you should pay, and there’s nothing you can do about it. [More]

Beauty Box Julep Must Donate Toiletries To Settle Lawsuit Over Shady Negative-Option Marketing

Beauty Box Julep Must Donate Toiletries To Settle Lawsuit Over Shady Negative-Option Marketing

Negative-option subscriptions aren’t anything new: just ask any former member of Columbia House. Subscribers sign up for a service, and then receive something every month unless they specifically opt out. It’s become a popular model in fashion recently, and that includes the cosmetics subscription box from Julep, a company probably best known for its nail polishes. Today, the state of Washington announced that the company settled charges that its negative-option marketing for cosmetics boxes was deceptive. [More]