Me me me me, that’s what product development and marketing is all about these days. Give people individual experiences, let them customize, and choice choice choice. It didn’t used to be that way.
malcom gladwell
Malcom Gladwell on Why Too Many Choices Is Bad
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3.17.06Here’s a link to a NY Times article from 2001 about the research Gladwell referrs to in the video. (Thanks to Frederick!)