When you see a photo in an ad or on a website of a cosmetics product that’s been artfully smashed, smeared, or scattered on a surface, that’s a special kind of advertising art that requires special tools. What’s it like to smear lipstick around for a living, smash eyeshadows, and build towers of perfume bottles with a hot glue gun? [More]
Negative-option subscriptions aren’t anything new: just ask any former member of Columbia House. Subscribers sign up for a service, and then receive something every month unless they specifically opt out. It’s become a popular model in fashion recently, and that includes the cosmetics subscription box from Julep, a company probably best known for its nail polishes. Today, the state of Washington announced that the company settled charges that its negative-option marketing for cosmetics boxes was deceptive. [More]
Cosmetics biggie L’Oreal just got a bit bigger, adding some 300 skincare and makeup products with its $1.2 billion acquisition of infomercial fave IT Cosmetics.
What’s a global beauty brand to do when it’s time to get a new look? Revlon decided to go shopping for something to change up its routine, picking up fellow cosmetics company Elizabeth Arden in a deal worth $870 million. [More]
America’s female shoppers just aren’t as interested as they used to be in most of the stuff available in malls: spending on almost everything is down. There’s one area of retail that’s growing that you might not have expected, though: sales of high-end cosmetics are climbing, which include makeup and skin care. Why is that? Blame YouTube. [More]
For most people, our social media lives haven’t overtaken our real lives yet, but there is one industry where selfie reality is as important as actual reality. That’s the cosmetics industry, where a popular Instagram post can make a new product, and where snapping a selfie of a new product on your face or arm is a review. That’s why new cosmetic products are now selfie-optimized. [More]
For some, when it comes to buying makeup or beauty products the destination is always the department store, not the drug store. At department stores there are sales associates to help you find the right colors to complement your skin or offer high-end beauty brands. But Walgreens wants to change that, with a revamp of its beauty and cosmetics area.
In another example of why it’s not a good idea to believe every viral thing you come across on the Internet, Crayola is warning customers not to use its colored pencils as makeup after some beauty bloggers posted tutorials on how to soften the drawing tools and use them as eyeliner.
Sephora is a magical playground filled with very expensive substances that grown-ups can slather on themselves. Yet what if that $29 mascara or $45 foundation just doesn’t look right on you? The cosmetics retailer has a famously generous return policy, even for items that have been opened and used, and there are certain items that end up returned more often than others. Which are they? [More]
A Florida movie theater has apologized and pulled a makeup ad that ran before a PG-rated movie after a mother complained and said that the scenes of people putting on lipstick and kissing each other are images better suited to a screening of 50 Shades of Grey.
The controversy over the name of a red lipstick started yesterday when writer Parker Molloy went to Sephora and noticed some odd product names. We sympathize with the people in charge of naming makeup colors, but maybe it’s a little inappropriate to call a bright red lipstick “Underage.” [More]
Would Sephora really ban customers who spend thousands of dollars every year with them? Last year, frequent customers say they had their ability to place online orders taken away for buying too much stuff. This year, frequent customers report having their accounts shut down or their ability to place orders restricted. Funny, thing though: all of these customers have e-mail addresses based in China, or Chinese surnames. [More]
“Your activity on our site indicates that you are trying to circumvent our restrictions by submitting multiple orders,” said the letter that Macy’s sent to reader Janet. What was she doing? Buying up loss leaders to resell? Taking advantage of a pricing error for her own profit? No…her crime was placing two separate orders for lip gloss from their website. [More]
All one observant Jewish mom wanted was to look pretty for the day of her son’s bar mitzvah, during the sabbath when she isn’t allowed to apply or touch up her makeup between sundown Friday and sundown Saturday. She bought a bottle of Lancôme makeup online that boasted 24-hour coverage…but also expected the promises the product’s ad made to be literally true. We posted this story when it broke earlier this week, but got hold of some new information that makes the whole situation even more stupid. [More]
Most women in their thirties have been playing with makeup for at least half their lives. For them, it would not be a newsflash that “24-hour foundation” does not, in fact, stay on your face unmarred for 24 hours. [More]
The U.S. Food and Drug Administration regulates both cosmetics and drugs, but they’re not the same thing. The distinction is that drugs affect the structure of your body or the way it works, and cosmetics just make you look nicer. It’s the difference between a tube of mascara and a prescription of Latisse. Try telling that to Lancôme, though. The FDA happened to stop by the company’s website one day, and noticed that the company makes some claims that make their products sound less like cosmetics, and more like drugs.
Lauren doesn’t normally spend a lot of money on makeup, and was excited to spot a seemingly-great promotion in our Morning Deals last month. Spend $65 on Elizabeth Arden cosmetics, and get a fabulous case stuffed full of eyeshadows, lipsticks, and brushes, with a stated total value of $350. (Makeup deal connoisseurs know that this isn’t quite true since the items in the kit were never for retail sale in the first place, but it’s still some fine face paint.) She placed the order, but when it arrived learned that the deal had been so popular that Elizabeth Arden had run out of the original gift cases. Did they contact her, cancel the order, or substitute something else of equal value? Nope. They subbed in a lower-value gift case, apparently hoping that customers wouldn’t notice.
Elizabeth Brooks, a professor at Jefferson Medical College in Philadelphia, has some advice for people trying out makeup when they’re out shopping. As most people know, makeup can harbor bacteria and viruses, and shared testers are the worst offenders: Brooks tested hundreds of makeup counter samples for a study and found 100% of it was contaminated with things like staph, strep, and E. coli.