Remember Magnetix, those magnetic toys that were the subject of a series of major recalls, culminating in a $1.1 million fine against manufacturer Mega Brands for not disclosing the deadly risk that those tiny magnets posed to children? The family-run Canadian company is trying to make a comeback, positioning a new series of Halo-themed toys against Lego’s popular Star Wars products. At a recent toy fair, the company even brought along an actor dressed up as Halo hero Master Chief to hawk their wares (no, we didn’t get to peek under his helmet).
A toy that was recalled in March of 2006 after killing a small boy and seriously injuring 2 dozen others is still for sale at a California Walmart according to Reader Kevin.
Mega Brands is recalling 4 million Magnetix Magnetic Building Sets over concerns that children may ingest small magnets that can detach from the sets.
To date, CPSC and Mega Brands are aware of one death, one aspiration and 27 intestinal injuries. Emergency surgical intervention was needed in all but one case. At least 1,500 incidents of magnets separating from the building pieces have been reported.
The recalled sets contain over 250 plastic building pieces. Sets manufactured after March 31, 2006 bearing a warning about the magnets are not included in the recall.