magic beans

Ad Watchdog Weighs In On Jelly Beans “Clinically Proven” To Improve Sports Performance

Ad Watchdog Weighs In On Jelly Beans “Clinically Proven” To Improve Sports Performance

Jelly beans are delicious, but can they help athletes power through endurance events better than any other random piece of candy? Jelly Belly markets a line of “Sport Beans,” claiming that they’re a better source of energy than gels or sports drinks, and that their superiority has been “clinically proven.” Even if that’s true, should candy be advertised that way? [More]