macquarie research

Inha Leex Hale

Why Don’t Device Manufacturers Just Start Leasing Phones To Consumers?

When phone carriers like Sprint and T-Mobile are happy to rent phones to customers, and Apple is the one phone manufacturer with its own network of stores to sell phones directly to consumers, what’s there to stop Apple from just leasing phones to customers directly? Even carriers would like this idea better, since they could sell iPhone leases instead of needing to buy them from Apple first. Everyone wins… but would consumers like this idea? [More]