The bright orange color of your childhood will no longer come from a synthetic source: After removing controversial dyes from some kid-targeted macaroni and cheese products, Kraft is following suit by nixing synthetic colors and artificial preservatives from its Original Macaroni & Cheese in the United States, with Canada to follow later.
macaroni & cheese
A few weeks ago two food bloggers started a petition asking Kraft to stop using artificial dyes in its Macaroni & Cheese sold in the U.S. In that time, the petition has collected over 270,000 signatures, all leading up to a meeting between the bloggers and the powers that be at Kraft’s headquarters. She says during that one-hour discussion, Kraft reps told her they “can’t predict the future” regarding food dyes.