Chances are you’ve heard the term “ridesharing” floating around lately, as rivals Uber and Lyft work themselves into a froth trying to outdo each other. But depending on where you live and what your transportation needs are — maybe you own a car or taxis are readily available on-demand through local services — you could have no clue what these companies actually do. And you might not care, but if you don’t have a car and need to where a car can take you, you should know your options.
It looks like car-sharing service Lyft has taken a page from Pimp My Ride and, well, pimped its rides for the unveiling of a new premium car service. [More]