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Chances are you’ve heard the term “ridesharing” floating around lately, as rivals Uber and Lyft work themselves into a froth trying to outdo each other. But depending on where you live and what your transportation needs are — maybe you own a car or taxis are readily available on-demand through local services — you could have no clue what these companies actually do. And you might not care, but if you don’t have a car and need to where a car can take you, you should know your options.

Lyft Ditches Pink, Furry Mustache For Unveiling Of Sleek Premium Ride Service

Lyft Ditches Pink, Furry Mustache For Unveiling Of Sleek Premium Ride Service

It looks like car-sharing service Lyft has taken a page from Pimp My Ride and, well, pimped its rides for the unveiling of a new premium car service. [More]