A little over a year ago, we pondered the age-old question: Will mozzarella sticks ever be a McDonald’s Dollar Menu item? We received a partial answer this June when the Golden Arches began pushing the hot cheese on susceptible Wisconsinites via a test of the “Lovin’ Value Menu” – you know, because that only makes sense. Well, now we know that those (maybe) glorious sticks of gooeyness are headed to a McD’s near you. [More]
Lovin’ Value Menu
McDonald’s Pushing Hot Cheese On Susceptible Wisconsinites In Test Of Its New “Lovin’ Value Menu”
By 6.23.15
[Scene opens with a lone, shrouded figure alone on stage, head bowed under the spotlight, slowly clapping] We’ve got to hand it to you, McDonald’s. When you go after a particular test market, you really know how to go after it. To wit: The fast food chain is testing its Lovin’ Value Menu at 125 locations in southeastern Wisconsin. That menu features a new item — mozzarella sticks, in a direct pitch to the cheesy heart and soul of every Wisconsinite. [More]
