When you open an app on your mobile phone or tablet, you do so by looking for and gently tapping on its icon. If you use a given app frequently, it can be disorienting to have its icon change. Today Instagram, the super-popular app that you use to browse photos of your friends’ brunches, their cats, and their cats’ brunches, changed their logo and app icon. They took a lot of care to make sure that the design is fresh, but familiar enough that it’s instantly recognizable. [More]
Last June Walmart said it would work to bring awareness to women-led companies by sticking “women-owned” labels on a range of products in its stores. While the retailer initially planned to start the campaign last fall, it finally appears to be getting around to it this month. [More]
The halls of middle schools everywhere will be changed with this bit of news: Abercrombie & Fitch is scaling back the number of clothing items adorned with its once popular logo. [More]
Gather round, ye hipsters and ye tech-savvy young things! Yahoo! wants you to know that it’s cool and awesome and so much fun and to do that, it’s going to debut a new logo. But not like old, boring companies have done in the past. Nope! It’s going to take 30 days to do so, in the hopes that showing 30 different possible logos will prove exciting to consumers instead of just an endless train of logos. [More]
United Airlines hasn’t just changed its logo in the wake of its merger with Continental; it’s also moved to a new office. And since the huge UNITED logo sitting on the former office building is now out-of-date, why not auction it off for a good cause? [More]
Political activists who use company trademarks to protest business practices often face lawsuits from offended organizations, but a ruling by a federal judge in Utah may stifle such suits because they violate First Amendment rights.
For fun and whimsy, graphic designer Viktor Hertz took a crack at reworking some famous company logos so they more accurately depict what the company is all about. C’mon, let’s get real people. YouTube is not about putting “you” on the “tube” — it’s the world’s largest repository of cat videos! The rest of the satire, more of which can be found here, speaks for itself.
If you’re going to make a logo for some kind of lady group, you have four leitmotifs to choose from: squiggle, tree, ribbon or spiral. In her entirely .jpg-based essay, artist Shana Moutlon looks at how we reinforce gender stereotypes through bad logo design.
Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past the logos and instead focus on subtle cues like distinctive designs and details to figure out who’s truly high brow.
As part of our stand against Christmas Creep, we want to celebrate the actual upcoming holiday by lobbing some pretty frightening images at you from the website Your Logo Makes Me Barf. Take this alarm sign, for instance. The obvious chills come from recognizing what they’re walking into, but then you notice the kid figure and the term “young alarm” and, wait, wtf?
You may have noticed that Flickr recently updated their logo to include “From Yahoo!” If you’re at all familiar with Flickr, you can probably guess how well this is going over with the users.
I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?
Stop & Shop is getting a makeover. The new logo features “a yellow bowl with three colorful halves that can be interpreted as bowls of fruit, bread or ingredients, the company’s spokesperson said.” She also said that the new logo “shows customers that we’re making changes and committed to providing great food and meal solutions at low prices everyday.” Meal solutions! Alright! That sounds delicious! [Boston Globe]