If someone walked up to you today and suggested you drink radioactive water to reinvigorate your body, or offered you a cigarette to ease your asthma symptoms, you’d probably walk away quickly, in the hope that such craziness isn’t contagious. Yet not that long ago, these and other questionable “health” products were openly marketed to the public as great ideas. [More]
listerine
Sure, Fine, Listerine Is A Lifestyle Brand Now
By 4.5.16
When you think of Listerine, or of any mouthwash, what comes to mind? Anything at all? That’s the challenge in marketing oral care products: people are bored with hearing about our gum health and being shamed for our bad breath, and how else can you market mouthwash? Listerine has found a way: by marketing their product as a lifestyle. [More]
That Burning From Mouthwash? It's Cancer
By 1.11.09
Great news, kids! Australian researcher Michael McCullough says you should stop using alcoholic mouthwashes like Listerine and Scope because they could give you oral cancer.
By 12.17.07
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UPDATE: Those lovable folks at the Wall Street Journal Health Blog called Listerine for official comment on our “24 Hour Protection” post, confirming that the “24 Hour Protection” sticker is there simply to remind you to use mouthwash twice as often as you’re accustomed. Hilarious and awesome. [WSJ Health Blog]
Recall: Listerine Agent Cool Blue
By 4.12.07
Johnson & Johnson recalled all bottles of Listerine Agent Cool Blue after tests revealed contamination by microorganisms.
