In the past year, the powers that be at L Brands — the parent company of Victoria’s Secret – have rolled out a number of planned changes: shilling more sports bras, ditching swimwear, and relying on its print catalog less. Now comes news that the company’s ever-present coupons promising a “free panty” will no longer be showing up to a mailbox near you. [More]
Whereas it used to feel like you couldn’t turn around at Victoria’s Secret without facing a wall of pushup bras, the company is now focused on a different kind of pushup — the sort you do while exercising and wearing a sports bra. [More]
Just two months ago Frederick’s of Hollywood made plans to shutter one-third of its stores, keeping just 60 locations open. Since then, the company appears to have drastically rethought its “re-engineering” strategy, announcing today that it will close all stores and move to an online-only business model. [More]
While Frederick’s of Hollywood is a much smaller chain than other recent retail collapses like
Delia’s dELiA*s, Wet Seal, and the impending loss of thousands of Radio Shacks, we’re still sad to share the news that about one-third of stores in the lingerie chain will close. While we don’t have the list yet, we do know one store on it: the chain’s flagship store in Hollywood. [More]
Most of us don’t have the proportions of the mannequins posing artfully in store windows, but windows shoppers walking past one upscale New York City lingerie store were a bit shocked to see that one dummy was so thin, its fake ribs were showing through its fake skin. The store has since pulled the mannequin and apologized.
Have you always dreamed of lounging in bed in soft, silky clothes made of precious metal? No, you probably haven’t. Most people wouldn’t. Very rich women, however, have apparently been missing sparkly lingerie in their lives, and now there’s a company prepared to give it to them. [More]
As years of Stupid Shipping Gang posts on this site have illustrated, some items can easily be mailed in plastic bags, and other really require something with more structure. A t-shirt, for example, or a pair of pants can easily be mailed in a plastic bag, rolled up, crammed in a mailbox, and otherwise squished around. Corsets, however, have just enough structure and rigidity to serve their figure-wrangling purpose, but not enough to withstand being rolled up or crammed in a mailbox. Stephanie ordered a corset from Frederick’s of Hollywood. When it showed up in her mailbox, she learned that for a major lingerie retailer, Frederick’s isn’t great at shipping shapewear so it arrives intact.
Valentine’s Day is soon approaching. Whatever your feelings about the day, the cold capitalist fact remains: this is a holiday when people who are not women venture into stores and attempt to purchase underthings for women. This can sometimes end badly. Fortunately, blogger Treacle over at Wisebread has broken down the essentials of lingerie-buying into four simple steps that even the most fashion-impaired gentleman can use to find a suitable gift.
Take a gander at page 24 of this vintage FOH catalog from 1964, scanned and uploaded by Flickr user “What Makes The Pie Shops Tick?”. Their 2-for-$17.99 deal is actually more expensive than buying the items individually. It’s good to know retailers are consistent, we guess.
If there’s one thing this writer has learned over the years, it’s to never tell a woman to get breast reduction surgery. It’s rude, insulting, and can quite possibly get you kneed in the groin, slapped, pushed into a train, cut out of the will, and so on. But apparently the salesperson at Penningtons—sort of a Canadian Lane Bryant—didn’t get that memo. “North of 49” writes:
I’m a woman of “ample girth” but still have a figure. At 226lbs, I have a 38J cup. We’re getting married on leap day and I have had issues with bra shopping before. So I went to “Penningtons,” an above average store that should have had bras in my size. They didn’t.
Next time you’re bra-shopping, remember this fun fact: the band around your rib cage gives you 90% of the bra’s support. [WSJ]
In protest of Victoria’s Secret employees acting like boobs, a national protest plans to whip out theirs.
• Shopping for lingerie at Agent Provacteur includes free critiques of your boobs. [The Company Bitch]
The latest New York Times Magazine informs us:
Not only do the rich have it better, they also write it better. Alex Kuczynki is some affluent broad “The Old Gray Lady” (New York Times) pays to scribe her mercantile extravaganzas. On her latest spree, on the advice of friends, she went to Vegas to partake of its wonderful lingerie purchasing opportunities.
This just in. Victoria’s Secret is launching a systematic attack of intimidation, isolation and humiliation… on women with enormous cans.