like jerry maguire said

Jerry could've been in social media.

Help Us Help You: One Company’s Social Media Rep Explains How To Get Complaints Resolved

A common refrain here at Consumerist that we try to promote is “kill’em with kindness.” Shouting, writing angry emails in all caps and generally freaking out at customer service representatives are all tactics guaranteed to make your quest for a positive resolution a lot harder. And as one company’s social media rep writes in to explain to Consumerist, often complaining customers aren’t doing anything to help her help them. [More]