levi

Great Moments In Consumer Journalism: Kmart’s Taint

We were poking around the internet, as we often do, searching for interesting tidbits to share with you, our loyal readers, when we came across this bit of text from an editorial:

    The Levi Strauss & Co. rejected Kmart’s bid to buy the entire output of two factories slated for closing because it didn’t want Kmart’s taint on its brand.

We don’t want Kmart’s taint on, well, anything. —MEGHANN MARCO