One trend in need of dying that we pointed out during last year’s Worst Ad In America contest was the attempt to copy Old Spice’s successful, hilarious ads featuring manly man Isaiah Mustafa. But does it count as copying if it’s Old Spice trying to out weird itself, or just another attempt to achieve bizarre viral video status? In this new offering from Old Spice, Green Bay Packers wide receiver Greg Jennings* stars in an uplifting tale encouraging men to “believe in your smellf.” Just in time for the NFL regular season start tonight, to boot.
let’s get viral
By Mary Beth Quirk September 5, 2012