Last month, executives with Verizon said the company would one day test sponsored data. That day is apparently today, as the largest wireless provider in the U.S. launched FreeBee Data, its version of T-Mobile and AT&T’s programs that don’t ding users’ data plans when they access certain content. [More]
lead the follower
Verizon To Follow Lead Of AT&T, T-Mobile; Try Some Sort Of Sponsored Data
By 12.10.15
The largest wireless provider in the U.S. has also been one of the least innovative in terms of its pricing. Its Chief Financial Officer even said earlier this year that “We’re a leader, not a follower.” And yet, Big V is just beginning to dip its toes into an idea that its competition has been swimming in for quite some time. [More]
