There’s no doubt that LaCroix — the comeback kid that transformed from the seltzer your mom drank to a ubiquitous libation treasured anew by the millennial gang — has amassed a dedicated following recently in the U.S. But that devotion doesn’t mean its fans know what the “essence” is in the carbonated drinks — and no one really seems to care. [More]
LaCroix
LaCroix Parent CEO: Don’t Worry, Company’s Prospects “Fundamentally Strong”
By 9.30.16
After a report from a short-seller caused a few ripples in LaCroix parent National Beverage Corp.’s stock, the company CEO is firing back and assuring investors that everything is just fine. [More]
Is There Trouble In The Carbonated Waters For LaCroix Parent Company?
By 9.28.16
While LaCroix may be seen as the comeback kid, transforming from the seltzer your mom used to drink to a libation treasured anew by the millennial gang, there could be trouble ahead for the brand’s parent company. [More]
