In a move geared to raise its market value, Kraft Foods is splitting itself into separate businesses. Oreos, Trident and Cadbury will remain under company control as part of its global snacks operation, while the North American grocery division, including Velveeta, Macaroni & Cheese and Oscar Mayer, will be spun off to shareholders. The operations will pursue separate strategies.
SnackWell’s, the nonfat low-cal line of snack food introduced in 1992 but hasn’t advertised in the past five years, is increasing the size of some of its new snack-packs higher than the previously holy 100 calorie level. Some new varieties, like the “fudge drizzled caramel popcorn” are 130 calories. Pouches of Fudge CrÃ¨me Brownie Bites tip the scales at 150 calories. A benchmark has been breached, people.
In the mysterious northern land of Canada, the delicious boxed food-like substance that we Americans call “Kraft Macaroni & Cheese” is called by its original name: “Kraft Dinner,” or “KD,” affectionately. When a Calgary food blogger began a cooking class for college students meant to show them quick, easy, and non-orange food options, he called it “Kick the KD.” Then Kraft contacted him to let him know that they didn’t appreciate having the name of their flagship product taken in vain.
Foods that are bad for you have long fudged their calorie and fat content by putting the information for an impossibly tiny serving size on the package, instead of the amount that real people actually eat. Sandar thinks that Kraft is trying to pull the same trick with a new Crystal Light line. The packets of drink mix are designed with a 16-ounce water bottle in mind, but one “serving” is half the bottle–and half the packet.
Kraft showed off a concept device as this week’s National Retail Federation Show that scans your face to determine your gender and age group and makes a corresponding menu recommendation. It’s called the “Meal Planning Solution.” Freaky deaky. No doubt that if this thing ever actually hits stores, it won’t be long before someone makes a video demonstrating how it’s racist. Just see what happened to HP’s webcam, and the Kinect…
You never know what you might get the next time you reach into a container of trail mix. Peanut…raisin…dried apricot…sunflower seed…dried gecko. AHHH!!! DRIED GECKO!
Here’s a perfect example of why you should ignore what’s on the front of a product package and go straight to the nutritional info instead. Kraft’s Wheat Thins now come in a “100% Whole Grain” variety, which you might think translates into more fiber for your digestive tract. It even says on the front that one serving packs 22g of whole grain versus 11g for regular Wheat Thins. It turns out, however, that both crackers provide the same amount of dietary fiber and fat–and the whole grain version also has more sodium and is made with high fructose corn syrup.
While fast food companies attempt to outdo themselves with bacon-wrapped, chocolate-glazed triple burgers, the folks at Kraft Foods are actually doing something that will make their Nabisco line of crackers healthier — adding more whole wheat.
Last week we told you how Melissa found a giant scary mold in her Capri Sun juice pouch. After she posted pictures on her Facebook, sections of the internet went totally apesh*t. This is probably because the mold looked like a giant horse eyeball and Kraft’s initially slow response only fueled the flames of hysteria. As part of getting up to speed, Kraft even put up a whole FAQ devoted specifically to this one issue. Between its lines, though, you can read their frustration with the blowup. Their answer to the last question “What kind of mold is it?” is both honest and funny:
Nick writes that he found this cheese at Kroger. Sure, mold isn’t going to hurt you, but how far marked down would it need to be for you to buy it?
Perhaps feeling a bit bloated, Kraft Foods Inc. announced earlier today that they’re cutting down on the amount of salt used in a number of its most popular products.
Now that corporations have bought up just about all the naming rights to every sports stadium in existence, the next step is to sponsor destruction of the old venues that make way for the new ones.
Female Kraft employees are “furious” and the men “embarrassed” by this ad inside their headquarters lobby, reports the ANIMAL blog. It has a mirrored surface and below that it says, “You look smashing, but your chicken breasts could use a lift,” followed by an image of Shake N’ Bake. Hidden behind that faceless oblong red white and blue logo, Kraft has got some cheeky pranksters! [ANIMAL]
Time to check the freezer. Kraft, Jack’s Original, Sausage & Pepperoni Pizza, Made with Pork, Chicken & Beef is being recalled because it might contain “a soy protein allergen.” In other words, Kraft needs to warn carnivores that they may be eating soy.
The food companies say we are on the brink of a sugar shortage that will wreak havoc on your candy bars and all that. According to the WSJ several large food companies including Kraft Foods Inc., General Mills Inc., Hershey Co. and Mars Inc. sent a letter to Agriculture Secretary Tom Vilsack warning that the US could run out of sugar if we don’t get rid of some tariffs.