Six months after a petition to remove certain controversial food dyes from Kraft Macaroni & Cheese products made national headlines, the company has announced that it will remove artificial dyes from three kid-targeted mac and cheese products. However, Kraft will continue using the dyes in the “original flavor” versions that include elbow macaroni. [More]
kraft macaroni and cheese
Jay is smart, and knows that packaged food never quite turns out the way it looks on the box. It’s not physically possible. But he was surprised, when cooking a pre-packaged cup of Kraft macaroni and cheese from Costco, that the quantity of food-like substance in the cup didn’t really measure up to what was shown on the box. Is he overreacting, or is this really an unrealistic portrayal of the food product within?
In the mysterious northern land of Canada, the delicious boxed food-like substance that we Americans call “Kraft Macaroni & Cheese” is called by its original name: “Kraft Dinner,” or “KD,” affectionately. When a Calgary food blogger began a cooking class for college students meant to show them quick, easy, and non-orange food options, he called it “Kick the KD.” Then Kraft contacted him to let him know that they didn’t appreciate having the name of their flagship product taken in vain.