The KIN is dead.
Theresa over at Consumer Reports Ad Watch took a gander at the latest Kin ad and is kinda skeeved out. In the ad for Microsoft’s new social networking phone targeted at teens, protagonist “Rosa” goes out to confront in person “Matty Goldberb” who’s been hitting on her on Facebook, despite their never meeting before and not knowing each other besides some “mutual friends” (according to Facebook).
Last week, Microsoft pulled some ads for the new Kin social media device after our prurient pals over at Consumer Reports pointed out that they seemed to promote sexting (In one of the shots, a teenager puts the gadget under his shirt and takes a picture). “Microsoft takes the issue of sexting very seriously,” said a Microsoft spokesman regarding the yank. Well they certainly must, reports ANIMAL, because that’s exactly the kind of content where they seem to have found Rosa Salazar, the campaign’s main actress. For instance, her starring role in the parodic safe-sext-take on Salt n’ Peppa’s 1991 smash hit, “Let’s Talk About Sex.”
Perhaps in an effort to show that the iPhone isn’t the only super sexy young hip fun phone out there, Microsoft had a bit of a misstep recently with a commercial for the Kin that seemed to promote sexting, the act of sending graphic content via camera phones (aka the ultimate fear of teenagers’ parents everywhere).