As Coca-Cola recently argued before the Supreme Court, you should be able to call your product anything you want so long as it embodies the essential character of that product… even if that means calling a beverage “pomegranate” juice when an entire bottle contains barely an eye-dropper’s worth of that ingredient. So what’s good for the goose is good for the consumer, right? [More]
Here’s something to choke on. The “blueberries” inside that muffin or cereal you love so much might not actually have ever been blueberries. Instead, they are a composite of sugars and starches that have been dyed blue. Check the label. If it says “blueberry flavored chrunchlets,” for instance, those are actually sugars, soybean oil, red #40 and blue #2. Reached for comment, Kellogg’s told NPR that the stuff is “labeled in compliance with applicable laws and regulations.” Well that takes care of that. If it’s not illegal and is profitable, do it.
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Awesome! In addition to Kellog’s Corn Flakes crunchy goodness, there’s a free DVD inside! Oh wait, it’s a mail-in movie club. Let’s see what titles they offer.