Americans just aren’t as interested in cereal as they used to be, so the companies that sell cereal are desperate to reverse that trend. Kellogg tried to increase its products’ health cred by creating a “breakfast panel” of “independent” dietary experts who were paid by the company and provided with talking points. The meaning of the word “independent” was rather fuzzy. [More]
What does it mean for a food to be labeled “whole grain”? Even if there is no official standard for that term, do you expect that a whole grain version of a product would be healthier than the original? [More]
Major food producers and chain restaurants have to follow trends to stay relevant, and right now the trend is ditching artificial flavors, colors, and preservatives. The latest manufacturer to join this party is Kellogg, a company with falling sales since Americans just aren’t as into cereal as we used to be. [More]
Subscription boxes full of stuff, ranging from pet treats to makeup samples, are a hot category right now. That’s why it makes sense that General Mills and Kellogg, companies best known for their cold cereals, are interested in the market for curated selections of “natural” packaged snacks shipped to customers’ doorsteps. While General Mills is getting out of the snack-box biz, though, Kellogg is just entering the market. [More]
It’s not surprising that sales of breakfast cereal are falling: Americans, as a whole, are starting to eat breakfast on the move, cut carbs, and many people are fearful of genetically modified corn and wheat. If we do sit down and eat breakfast, we’ll scramble some eggs or microwave some oatmeal. [More]
Getting thousands, maybe millions of Internet users to view, like, share, and talk about your product isn’t easy. Any number of companies have tried to anonymously post “viral” content in the hope that it will spread quickly (and without having to pay for additional ads). And following a rash of funny/interesting Pringles photos popping up on Reddit, some users claim it’s a blatant marketing gimmick. [More]
In an attempt to make their company one big, happy, snacky family, Kellogg is shelling out $2.7 billion in straight-up cash to buy the Pringles line from Procter & Gamble. As long as they don’t try to take the chips out of the can or do anything else drastic, not much should change so far as the munching experience.
Brad says a breakfast-befouling chemical odor emits from his Eggo waffles when he opens the package. When he brought up the issue to Kellogg, he says the company tried to satisfy him with some coupons, which he used to buy more waffles, only to experience the same problem. He sent a package to Kellogg and is waiting to hear back, and has also gone to the Food And Drug Administration.
A few weeks after getting slapped on the wrist by the FTC for the second time in a year, the Kellogg Company’s cereal division has another embarrassment on its hands — a recall of 28 million boxes of Apple Jacks, Corn Pops, Froot Loops and Honey Smacks due to “an uncharacteristic off-flavor and smell coming from the liner in the package.”
For the second time in a year, Kellogg Company has been called to the principal’s office at the Federal Trade Commission and slapped on the wrist for misleading customers into thinking its cereal products offer unproven health benefits.
Blaine was crestfallen that Jumbo Rice Krispies didn’t live up to his dreams of a bigger, better, Krispie-er version of the regular Rice Krispies he knew and loved. He found them mealy and soggy, and complained to the company, which pretty much admitted he was right — at least that the cereal isn’t a jumbo-sized version of the original.
Kellogg decided that it isn’t such a good idea to pretend Cocoa Krispies build your immunity.
Well, %#$% there is listeria in the Eggo Waffles. A sample of buttermilk Eggo waffles tested positive for listeria, says the Georgia Department of Agriculture. The product wasn’t shipped to the marketplace, but they’re recalling a few batches that did — just in case.
Kellogg has announced that it’s going to start adding fiber to about 80% of its cereal product line, beginning with Froot Loops and Apple Jacks in August and continuing into other brands through the end of 2010. The goal is to bump up the fiber per serving to 3 grams, which is the amount the government requires to label a food a good source of fiber for kids.
Supposedly, Kellogg’s “brand reputation” is in the gutter after canning Phelps over the pot photo, slipping from #9 to #83 in a list of 5,600 companies. We’d believe it more if this “reputation index” chart from Vanno, a brand index company, didn’t look like someone was given PowerPoint and 3 minutes and told to produce some convincing evidence for a press release.