Prepaid credit cards offer millions of unbanked Americans an alternative to traditional banking. With the number of prepaid card options growing each year, card providers look for new ways to set themselves apart. That’s where name recognition comes into play. We’re not talking about Visa or MasterCard, we’re talking about celebrity like the Kardashians or Justin Bieber. A celebrity attaching his or her name to a prepaid card serves as a great marketing opportunity, but are the cards really any help to consumers? Probably not, seeing as most of the cards are riddled with fees.
The Kardashians have been sued over their Kardashian Card, a pre-loaded debit card they agreed to put their faces and names on and help promote. The card was slammed by critics and an AG almost as soon as it came out for the high hidden fees it hoped to extract from the teen audience it was targeting. But the plaintiff isn’t a government body or members of a class action, it’s the Kardashian’s former business partners.
Just days after the Kardashian Kard got cut, a new line of “Myplash” prepaid debit cards targeting teen consumers is here, bedecked with cutesy cartoon characters and Twilight stars.
After just 3 weeks, the Kardashian Kard is canceled. Lawyers for the K sisters sent a termination letter to the bank that had licensed their likenesses and slapped them on its hidden fee-laden debit card targeted at children. Seems they don’t want to be associated with a card that was almost immediately after it launched the source of an AG investigation. See the full letter, after the jump.
Those wascally NMA folk took a swing at the Kardashian Kard with a new comedic animated video. They waste no time skewering the fee-laden prepaid debit card marketed towards children. My favorite part is when Kim runs away laughing as her tween fans paw ineffectually towards her, their feet shackled to balls and chains of debt.
Keeping up with the Kardashians comes at a cost. The reality show star is pimping a new prepaid debit card targeted at kids that is as bursting with hidden fees as Kim’s shirt, featured prominently on the plastic, is bursting with integrity. Yeah, I think using sex to sell hidden fees to kids is pretty messed up. Just take a look at all these fees: