When Keurig came out with its new 2.0 machine last year, there was an almost immediate uproar — not only did the system make it impossible to use non-Keurig licensed coffee pods made by other brands, but it did away with its own non-disposable “My K-Cup” reusable coffee filter that cut down on waste and let people brew a pot of whatever kind of coffee they wanted. After admitting that sales of the 2.0 machines were far from great, the company now says it’s sorry it ever took My K-Cup off the market, and will be returning it to shelves.
Remember a few years ago when we showed you the astonishing video of the shrinking Maxwell House cans? Well, it’s about to get even smaller because Kraft, the maker of the “eh, it’s good enough” coffee, struck a deal giving Keurig to power to produce single-serve K-cups of its java. [More]
Poor Keurig. Their K-Cup coffeemakers are immensely popular with consumers, but so are K-Cup-compatible brewing systems and coffee pods made by other manufacturers. That’s okay, though: the brand, part of Green Mountain Coffee, is in the process of developing its next brewer. The Keurig 2.0, you might say. This brewer won’t play nice with any unlicensed coffee pods. [More]
If you have a problem with Keurig, makers of those coffee machines where the coffee comes in little pods that you just place inside, and regular customer service isn’t helping you, you can try nicely escalating to their Director of Customer Service or emailing their executive team.