General Mills has had enough frozen and canned vegetables, it seems, as the company announced it’s selling off its Green Giant and Le Sueur brands for $765 million in cash. It’s been trying to move away from packaged food as consumers’ tastes have changed, and this appears to be one more way it’s shedding its old image as it looks for a new approach to selling food.
jolly green giant
Like a lot of older actors who just assumed had died years ago, we didn’t realize until recently that the frozen veggie-shilling Jolly Green Giant had gone missing for most of the last decade. But after eight years of lying dormant in the back of the freezer with that block of peas you don’t remember buying and never quite feel like eating, General Mills has decided to bring back the 84-year-old character in a move to get kids eating vegetables.